If you’re running a restaurant right now, it can feel like the rules are changing by the week. Your guests are finding you through AI, watching their wallets and demanding more authentic experiences—while technology is transforming everything from delivery to marketing. This week, we’re looking at what those shifts mean for your business, plus the latest news, trends and ideas worth knowing.

But first, a deadly shooting at an Idaho In-N-Out drive-thru rattles a community.

Up in the air. DoorDash launches a controversial drone delivery fleet.

Hail Mary. Legendary 30-year-old Beverly Hills restaurant receives an extension on its imminent closure.

North of the border. A legendary Mexico City taqueria opens in NYC.

No reservations. What would Anthony Bourdain think of the new biopic “Tony”? His ex-assistant weighs in.

Kickin’ it up a notch. Emeril Lagasse’s popularity resurges thanks to a new internet generation.

Some restaurants are increasingly using scripted phrases, songs and choreographed routines to create memorable, consistent guest experiences. But the approach can alienate customers and employees when it feels forced. Experts argue that restaurants are better served by hiring naturally warm employees and giving them clear hospitality principles, rather than rigid scripts.

Why it matters: Memorable hospitality can build loyalty, but authenticity matters more than gimmicks. Owners should consider whether branded interactions genuinely fit their customers and culture—and whether employees enjoy delivering them. Giving staff freedom to express hospitality naturally can create stronger guest connections, reduce emotional burnout and encourage repeat visits. (Restaurant Dive)

AI is increasingly influencing where diners decide to eat, but restaurants’ own websites may not be the primary sources AI relies on. Instead, AI assistants pull information from review platforms, business listings, local guides and other trusted third-party sources. Consistent listings, structured website data, reviews and outside mentions can improve visibility.

Why it matters: Restaurant discovery is shifting from traditional search to AI-assisted recommendations. Owners should treat their digital presence as an ecosystem, not just a website. Keeping business information accurate, maintaining strong and recent reviews and earning credible third-party coverage can increase the odds that AI recommends their restaurant. (Modern Restaurant Management)

Restaurant loyalty programs need to evolve as budget-conscious consumers become more selective about where they spend. Operators should offer meaningful, personalized value that encourages frequency and builds relationships. Rewarding even small visits with offers like 5% cash back or a free dessert encourages customers to return quickly, and partnering with other businesses like local theaters, rideshare services or retail stores creates a coalition effect. Flexible rewards, relevant offers and streak bonuses can make loyalty more effective.

Why it matters: When consumers are watching their spending, loyalty programs can help restaurants protect frequency and share of wallet—but poorly designed programs can simply erode margins. Owners should focus on rewards that feel valuable to guests while driving profitable behaviors, using customer data to personalize offers and avoid unnecessary discounting. (FSR Magazine)

The percentage that the U.S. catering market is projected to grow through 2032 vs the 3% growth projected in the broader restaurant industry last year. (Food on Demand)

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The Prep is written by Kelly Dobkin and edited by Bianca Prieto.