Loyalty isn’t what you think it is 👀

Restaurants can't afford guesswork. Today, we're highlighting winning marketing strategies from influencer-backed social content to data-driven insights. Learn how to capture traffic, drive loyalty and keep your brand visible even as consumer expectations shift. 

But first, what decades of dining have taught one legendary food writer about true hospitality.

Heard and served. San Diego approves a $25 minimum wage for hospitality workers.  

On a roll. Sushi is bigger than ever in America, and there’s one main reason why.  

Spilled milk. Starbucks to lay off 900 workers and close multiple stores.  

Check, please! Is “foodie-ism” over as we know it?

The big time. An AI start-up that aims to fix food supply chains has just been backed by Steph Curry.

Timing and purpose matter when it comes to your content

Looking to increase engagement? Influencers interviewed by Belle Communication say that purpose and timing drive successful restaurant social content. Instead of posting daily without direction, plan to craft content tied to special events, limited-time offers or trending ingredients. Also, seasonal patterns (like summer/holidays) yield higher engagement.

Why it matters: For restaurant owners, social media can’t be an afterthought. You need a content calendar aligned with your promotions, menu launches and audience rhythms. Use influencer exclusivity and time-sensitive campaigns to build urgency. Otherwise, your posts risk being noise in a crowded feed rather than actual business drivers. (Nation’s Restaurant News) 

Dining habits are shifting amid economic uncertainty  

Circana’s 40th annual Eating Patterns in America report shows consumers are shifting dining habits amid economic uncertainty. An increase in breakfast and snacking is notable, driven by rising office occupancy and demand for protein and convenience. Value remains essential, but it's not just about price: quality, craveability and indulgence all shape foodservice choices. 

Why it matters: For restaurant owners, these findings highlight opportunities to win traffic through convenient breakfast options, protein-rich offerings and flexible snack-driven menus. As consumers redefine value beyond discounts, balancing quality with affordability will be key. Operators who adapt to these evolving preferences, especially in breakfast and snacking, can capture growth even in a flat economy. (Restaurant Business)

11 data-backed marketing strategies for restaurants  

Check out these 11 data-backed marketing strategies for restaurants, especially mobile-first approaches, personalized experiences and loyalty programs. Key tactics include optimizing mobile websites, launching exclusive rewards, leveraging customer reviews and automating communications via SMS and email. The goal is to enhance guest engagement and retention.

Why it matters: In a competitive market, restaurants must adapt to evolving consumer expectations. Prioritizing mobile accessibility and personalized outreach can differentiate establishments. Implementing these strategies not only attracts new diners but also fosters long-term loyalty, ensuring sustained growth and profitability in 2025 and beyond. (Klaviyo)

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The percentage of restaurants that fail within the first year of operation. (Datassential)

Gordon Ramsay’s restaurants report big revenues but stay in the red 

Netflix's “Black Rabbit” was inspired by the infamous Spotted Pig

Red flags in restaurant tech: What to watch for before you sign

Putting value at the top of the menu

Why Uchi is betting big on lunch while others are cutting back

Thanks for reading today's edition! You can reach the newsletter team at editor@theprep.co. We enjoy hearing from you.

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The Prep is written by Kelly Dobkin and edited by Lesley McKenzie.