Tariff refund status: Unlikely

Plus: Delivery markups may soon be exposed | The new rules of supplier discovery

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3 min read
Tariff refund status: Unlikely

Policy, pricing and visibility are three forces operators can’t control—but increasingly are being forced to navigate. From mounting pressure on transparent delivery fees to AI shifting supplier discovery, the ground keeps shifting beneath restaurant economics. 

This week, we look into what happens when costs are opaque, platforms are scrutinized and even search itself is being rewritten—raising bigger questions about who really holds power in the restaurant ecosystem, and how operators adapt when the rules keep changing.

But first, after heated debate, Chicago’s tip credit elimination plan is back.

MICRO BITES

Worth a shot. New York restaurants have a line problem. This webcam can help.

Fitting the bill. Texas restaurant owners push for a legal path for hiring immigrant labor.

Major moves. Gwyneth Paltrow on the recent expansion of Goop Kitchen to NYC.

Shift change. There's still room for improvement for women in the restaurant industry. 

Bowled over. Cava opens its first St. Louis location as the company ramps up Midwest expansion.

THE DISH

Can restaurants expect reimbursement on tariffs?

A Supreme Court ruling voiding certain tariffs has opened the door to roughly $170 billion in refunds, but restaurants are unlikely to benefit directly. Because tariffs were embedded in supplier pricing, most operators lack proof of payment and must rely on distributors or importers to voluntarily pass through any reimbursement.

Why it matters: Even if refunds materialize, they’re unlikely to meaningfully ease restaurant cost pressures. Operators remain exposed to opaque supply chains, where savings don’t reliably trickle down. The situation underscores a bigger issue: limited pricing power, lack of cost transparency and continued vulnerability to external policy shifts impacting margins and menu pricing. (Modern Restaurant Management)


FTC’s crackdown on third-party delivery charges could expose restaurant markups

 The FTC has proposed a rule targeting “deceptive” pricing practices by third-party delivery platforms, focusing on hidden fees, unclear price markups and inconsistent disclosures. The agency is seeking input on whether stricter transparency requirements are needed to ensure consumers see full, accurate pricing upfront and can better compare options. 

Why it matters: For restaurants, the proposal could reshape delivery economics by forcing platforms to reveal markups and fee structures that have long been suppressed (i.e. restaurants often increase prices on various delivery apps to mitigate costs). Greater transparency may improve trust but could also pressure margins, renegotiate platform relationships and shift how operators price menus across on- and off-premise channels. (Restaurant Business)


AI-driven search is reshaping how restaurants find suppliers

AI is rapidly becoming the first touchpoint in foodservice discovery, with operators and buyers using tools like ChatGPT to evaluate suppliers before visiting websites or speaking to sales reps. This shift forces brands to rethink marketing, prioritizing visibility within AI-generated answers rather than relying on traditional search or outbound channels.

Why it matters: If brands aren’t surfaced in AI responses, they risk disappearing from the consideration set entirely. This marks a fundamental shift from SEO to “AI visibility,” where content clarity, authority and structured data drive discovery—reshaping how restaurants, suppliers and marketers compete for attention at the earliest decision-making stage. (Nation’s Restaurant News)

BY THE NUMBERS

2.3%

The percentage that restaurant traffic has declined year-over-year in March 2026, marking the eighth consecutive month of negative traffic growth. (Black Box Intelligence)

ON THE FLY

Cash flow mismanagement is closing restaurants

Why chefs are still giving back to charity, despite low profits

Southern restaurants experiment with cell phone bans

Not all GLP-1 users are spending less at restaurants

The death of brunch? Influential Midwest restaurant Milktooth closes


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The Prep is written by Kelly Dobkin and edited by Bianca Prieto.