The Prep

The Prep

Newsletter Archive Featured

The two-speed restaurant economy

Plus: Why reviews are now frontline marketing | Restaurants add jobs in a soft labor market

The Prep public
The two-speed restaurant economy 3 min read →
Q&A Featured

This restaurant *is* the community

Tomat is living the third space with community-centered hospitality

The Prep public
This restaurant *is* the community 4 min read →
Newsletter Archive Featured

Protecting restaurant profit in a cost storm

Plus: AI drive-thru | Retire the restaurant monologue

The Prep public
Protecting restaurant profit in a cost storm 3 min read →
Q&A Featured

A strategic prix-fixe menu

This Chinatown restaurant shifted its pricing to deliver more, for less, to its customers

The Prep public
A strategic prix-fixe menu 2 min read →
Newsletter Archive Featured

Protein demand is rising. Is your menu ready?

Plus: ICE raids are 'worse than pandemic' | Has menu innovation gone too far?

The Prep public
Protein demand is rising. Is your menu ready? 3 min read →
Q&A Featured

Building a neighborhood restaurant that lasts

James Beard-winning chef Michael Psilakis on opening Klema

The Prep public
Building a neighborhood restaurant that lasts 3 min read →