The Prep

The Prep

Q&A Featured

A smartphone, a story, a $35M brand

Shawn Walchef on how consistent content became Cali BBQ’s growth engine

The Prep public
A smartphone, a story, a $35M brand 2 min read →
Newsletter Archive

The most important meal (for margins)

Plus: Restaurant thefts, ghost kitchen gridlock and the billion-dollar push from female entrepreneurs

The Prep public
The most important meal (for margins) 3 min read →
Q&A Featured

The art of running lean

Stir Crazy's Mackenzie Hoffman on how to navigate today's landscape as a first-time restaurateur

The Prep public
The art of running lean 3 min read →
Newsletter Archive Featured

When diners skip the bar

Plus: $10 menu magic, kids' meals for grown-ups

The Prep public
When diners skip the bar 3 min read →
Q&A Featured

She marketed restaurants. Then she opened one.

Kate Burr of The Benjamin Hollywood on approaching restaurants as a brand and experience

The Prep public
She marketed restaurants. Then she opened one. 2 min read →
Newsletter Archive Featured

Meet your newest (unpaid) delivery driver

Plus: The traits every great server shares

The Prep public
Meet your newest (unpaid) delivery driver 3 min read →