The Prep

The Prep

Q&A Featured

How Roberta’s scaled up without selling out

Co-founder Brandon Hoy on pop-ups, menu innovation and staying true to the scrappy spirit that started it all

The Prep public
How Roberta’s scaled up without selling out 3 min read →
Newsletter Archive Featured

How to tap into loyalty programs

Plus: A call for industry-wide minimum wages

The Prep public
How to tap into loyalty programs 3 min read →
Q&A Featured

A smartphone, a story, a $35M brand

Shawn Walchef on how consistent content became Cali BBQ’s growth engine

The Prep public
A smartphone, a story, a $35M brand 2 min read →
Newsletter Archive

The most important meal (for margins)

Plus: Restaurant thefts, ghost kitchen gridlock and the billion-dollar push from female entrepreneurs

The Prep public
The most important meal (for margins) 3 min read →
Q&A Featured

The art of running lean

Stir Crazy's Mackenzie Hoffman on how to navigate today's landscape as a first-time restaurateur

The Prep public
The art of running lean 3 min read →
Newsletter Archive Featured

When diners skip the bar

Plus: $10 menu magic, kids' meals for grown-ups

The Prep public
When diners skip the bar 3 min read →