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The Prep

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Nine restaurants, one vision

A Michelin-starred chef on balancing identity, discipline while overseeing multiple concepts

The Prep public
Nine restaurants, one vision 2 min read →
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The leaks draining your restaurant margins

Plus: Missed calls cost billions | The cost of staff turnover

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The leaks draining your restaurant margins 3 min read →
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Navigating NYC’s changing tides as a 30-year restaurateur

John McDonald on why Seahorse plays a starring role in Union Square’s next chapter

The Prep public
Navigating NYC’s changing tides as a 30-year restaurateur 3 min read →
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Restaurant sales expected to top $1.55 trillion in 2026

Plus: Diners are drinking less, now what? | Human chef vs robot chef

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Restaurant sales expected to top $1.55 trillion in 2026 3 min read →
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LA's Villa’s Tacos after the Super Bowl spotlight

Victor Villa on viral demand and explosive growth

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LA's Villa’s Tacos after the Super Bowl spotlight 3 min read →
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Restaurants are getting sued over this marketing mistake

Plus: The coming wave of older diners | Why AI shouldn’t replace servers

The Prep public
Restaurants are getting sued over this marketing mistake 3 min read →