The Prep - The Prep (Page 4)

What it takes to run a hit restaurant in a town of 1,000

James Beard-nominated chef Mike Easton explains what it's like to operate a destination restaurant with one of the hardest reservations to get—in the entire state.

The Prep Jul 30, 2025 public

What it takes to run a hit restaurant in a town of 1,000

2 min read →

How to run a hit restaurant in a town of 1,000

Plus: Diners are letting AI choose. Are you prepared?

The Prep Jul 30, 2025 public

How to run a hit restaurant in a town of 1,000

6 min read →

Exclusive Q&A

Marketing that brings customers back

Matt Plapp breaks down why most restaurant marketing misses the mark.

The Prep Jul 23, 2025 public

3 min read →

Why your regulars aren’t returning

Plus: The rise of the invisible restaurant

The Prep Jul 23, 2025 public

6 min read →

The psychology behind menu writing

Plus: Landing the perfect pricing strategy

The Prep Jul 16, 2025 public

6 min read →

Exclusive Q&A

'Too many menus are written from the chef’s perspective'

Chef Matthew Thompson is on a mission to elevate mealtime and restore dignity through food.

The Prep Jul 15, 2025 public

'Too many menus are written from the chef’s perspective'

4 min read →