Newsletter Archive The chef who plans with ChatGPT Plus: Yelp rolls out AI-generated reels (yikes!) The Prep Aug 6, 2025 public 6 min read →
Q&A Exclusive What it takes to run a hit restaurant in a town of 1,000 James Beard-nominated chef Mike Easton explains what it's like to operate a destination restaurant with one of the hardest reservations to get—in the entire state. The Prep Jul 30, 2025 public 2 min read →
Newsletter Archive How to run a hit restaurant in a town of 1,000 Plus: Diners are letting AI choose. Are you prepared? The Prep Jul 30, 2025 public 6 min read →
Exclusive Q&A Marketing that brings customers back Matt Plapp breaks down why most restaurant marketing misses the mark. The Prep Jul 23, 2025 public 3 min read →
Newsletter Archive Why your regulars aren’t returning Plus: The rise of the invisible restaurant The Prep Jul 23, 2025 public 6 min read →
Newsletter Archive The psychology behind menu writing Plus: Landing the perfect pricing strategy The Prep Jul 16, 2025 public 6 min read →
